The Covid-19 crisis has once again proved the need for strong infrastructure provided by the state in thriving of entrepreneurship; and the importance of entrepreneurship in the development of rapid and new solutions to the crisis.
During COVID-19-time many SMEs are suffering, some of them had to close their doors and make their workers redundant, but majority of them tried to stay in business.
It is evident that e-commerce offers easily accessible and lucrative opportunities in every line of business, and is playing a major role in economic growth. The past two months has shown that future of business sustainability lies in e-commerce, and this situation has forced consumers to switch to online shopping and delivery services for the majority of their needs.
Green markets in Serbia have been closed for three weeks due to COVID-19 lockdown, additionally citizens older than 65 are required to stay home in order to stay safe. In any case, need for delivery of groceries is obvious. Instead of selling their goods in green markets, producers receive orders by phone and delivered the goods to home addresses. Furthermore, the more technologically advanced farmers are switching to selling products through social networks like FB and Instagram. Great new initiatives have emerged, one of them being ponovoradipijaca.com which is not an online store, but a website that connects people. This site is actually a directory where manufacturers sign up with their offer, and interested buyers then contact them directly and agree on the terms and delivery way of the ordered food. Customers were thus given the opportunity to select the green market they had previously visited and look for their usual suppliers.
Then again, in Berlin there is a great initiative by Marley Spoon, the cook-at-home food delivery start-up, which delivers fresh ingredients along with recipes directly to customers’ doors. They have detected this time to be ideal for expansion and presented the idea during the E-commerce Berlin Expo 2020. The Marley Spoon’s mission is simple: Bring delightful, market-fresh and easy cooking back to the people, while building a sustainable supply chain for a waste free world.
The Covid-19 crisis has once again proved the need for strong infrastructure provided by the state in thriving of entrepreneurship; and the importance of entrepreneurship in the development of rapid and new solutions to the crisis. Various programs implemented by non-governmental organizations with the assistance and funding of the European Union certainly give a significant contribution.
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